I love data! Especially big data! At Awesome Cause it helps us track what has worked in the past, what can be improved to work better in the present, and what could possibly work completely differently in the future. Ultimately for us and our clients, big data helps us figure out what direction a nonprofit should go in or steer away from.
With that said, we were over-the-moon ecstatic to find not one, but two giant reports providing deep insights into Digital Giving in 2013! One from Network For Good and one from Blackbaud.
- , provided by details their findings from “$190 Million in donations to 40,000 charities”.
- 2013 Charitable Giving Report, provided by Blackbaud,
The Digital Giving Index
Since 2010, Network For Good has published The Digital Giving Index which looks at online giving trends across the Network for Good platform, including both branded and generic donation pages, peer-to-peer fundraising, portal giving, and employee giving.
The latest Digital Giving Index looks at the patterns of online giving for 2013 and shows how donors give across channels. This data represents $190M in giving to 40,000 charities.